Sales, Marketing and Strategy for Product-Based Businesses, B2C & B2B

Day 4 of 30 Day To More Sales - How to Create a Monthly Product Promotion Plan That Drives Sales Sep 15, 2026

At 4:17 on a Friday afternoon, a slow sales report can turn a perfectly reasonable business owner into a one-woman emergency marketing department.

The email isn't written. Nobody's picked the p...

Day 3 of 30 Days To More Sales - How to Choose the Product That Should Lead Your Marketing Sep 14, 2026

One product was bringing in close to 90 percent of the sales in one part of our business.

Ninety percent.

The answer was sitting right there in the sales report, and we were still talking abou...

Day 2 of 30 Days to More Sales: Why Relying on One Sales Channel Is Risky for Product Businesses Sep 14, 2026

Marketplace sales for one of our product lines dropped by about half.

Half.

That'll get your attention pretty fast.

At first, I thought we had a marketplace problem. Maybe the ads had changed. M...

I'm Back, But I Never Stopped Building 30 days to more sales Sep 13, 2026

I'm Back. I Never Stopped Building.

30 real product-business stories. 30 hidden sales leaks. 30 clear next steps to fix them.

People probably assumed I stopped podcasting because I stepped away f...

Need Another You? AI Might Be the Closest Thing. ai Jun 02, 2026

A few weeks ago, I was talking to one of my coaching clients.

Like many entrepreneurs, she's wearing about ten hats.

She's the CEO.

The marketing department.

The product development team.

The cus...

How to Know Which Channel to Add Next (Without Guessing) Feb 25, 2026

Let me tell you where most product-based businesses go wrong when they start thinking about growth.

They ask:

“What channel should I add next?”

Should we try TikTok?
Retail?
Google ads?
Wholesale?
W...

The Omni-Channel Flywheel: How Smart Brands Make Growth Compound Feb 24, 2026

Let’s talk about something most product-based businesses don’t realize until much later:

Growth isn’t supposed to feel like starting over every month.

But for many sellers, it does.

You run ads.
You...

The Real Reason Product-Based Businesses Hit a Growth Ceiling Feb 23, 2026

At some point, almost every product-based business hits a wall.

Sales are happening.

You’re working hard.

You’re doing all the things you’re supposed to do.

And yet…

Growth slows down.

Or worse...

The Numbers Amazon Sellers MUST Know Before Scaling Feb 20, 2026

Let me say something that might sound blunt.

Most Amazon sellers don’t have a traffic problem.

They don’t have a product problem either.

They have a numbers problem.

I can’t tell you how many tim...

The Traffic Problem: Why Most Amazon Sellers Depend Too Much on Ads Feb 19, 2026

Let’s talk about the elephant in the room.

Most Amazon sellers are addicted to ads.

And I don’t mean that in a bad way, I mean they’ve been trained to believe ads are the only way to grow.

When ...

The Email Strategy Amazon Sellers Ignore (And Why It’s Costing Them Money) email marketing omnichannel Feb 18, 2026

Let me say something that surprises most Amazon sellers:

Your biggest missed opportunity probably isn’t ads.

It’s email.

I know, Amazon doesn’t give you customer emails, so most sellers assume e...

How a Website Can Actually Increase Your Amazon Sales (Instead of Competing With Them) omnichannel Feb 17, 2026

One of the biggest objections I hear from Amazon sellers sounds like this:

“Why should I build a website? I don’t want to pull sales away from Amazon.”

I get it.

Amazon is working.
It’s driving r...

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