Episode 66 - Day 22 of 30 Days To More Sales - Decide What Only You Should Be Doing
Oct 03, 2026
Your business could be trained to wait for you.
Wait for you to approve it.
Wait for you to answer it.
Wait for you to fix it.
Wait for you to make a decision somebody else could probably make if the rule were clear.
And the tricky part is that you may be very good at all of those things.
We’ve done this in our own business.
One of the questions that kept coming back to me was from customer service when an order arrived damaged, went missing, or needed to be replaced.
I knew the products. I cared about taking care of the customer. I could look at the order and give an answer quickly.
So the team asked me.
At first, it felt efficient.
Then there were more orders, more customers, and more questions.
And I realized the one minute it took me to answer wasn’t the real problem.
The real problem was that everybody had to stop and wait until I did.
That’s what we’re talking about in Day 22 of 30 Days to More Sales.
Because being able to do a job doesn’t mean you should still be the person who owns it.
IN THIS EPISODE, YOU’LL HEAR:
- How your business can accidentally learn to wait for you
- Why being fast at something can actually make it harder to let it go
- What happened when normal customer-service decisions kept coming back to me
- How to tell the difference between true owner work and work that simply needs a clearer rule
- Why handing off a job doesn’t mean lowering your standards
- What your team needs before you can reasonably expect them to make decisions without you
- Why some work should be delegated and some work should simply stop
- How solo business owners can use this same idea even before they have a team
YOUR ONE CLEAR NEXT STEP
Look back at your last five workdays.
Find one job, question, or approval that came back to you more than once.
Then ask yourself:
Does this truly require my judgment, or does somebody else just need a clearer rule?
If it really belongs with the owner, keep the decision.
But look at whether someone else could prepare the information you need before it reaches you.
If it doesn’t need you, choose that one responsibility to begin moving out of your regular job.
Not ten responsibilities.
One.
The goal is to stop being the automatic approval department for work the business already knows how to do.
GET THE FREE DOWNLOAD
Only-Me Filter + Hand-Off Page
I created the Only-Me Filter + Hand-Off Page to help you decide whether a responsibility truly belongs with you and, if it doesn’t, hand it off without leaving someone else to guess.
You’ll see a completed customer-service example first, then use the blank page to define the result, the rules, what someone else can decide, when they still need you, and how you’ll check the work.
Get the Only-Me Filter + Hand-Off Page FREE here.
When you join, you’ll get access to all 30 FREE downloads that go along with the 30 Days to More Sales series.
30 DAYS TO MORE SALES
This is Day 22 of 30 Days to More Sales.
For 30 days, we’re looking at one place your product business could be losing sales and giving you one clear next step to fix it.
One problem. One fix. One clear next step.
Find all Product Biz Made Easy episodes here.
COMING NEXT
Day 23: We Kept Rebuilding the Same Work Every Week
Tomorrow, we’re looking at the work your business keeps recreating over and over again.
Because handing something off won’t save nearly as much time if the next person still has to start from a blank page every Monday.
Sometimes the answer isn’t another person.
It’s a repeatable system.
MORE FROM ME
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One problem. One fix. One clear next step.
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