Episode 71 - Day 27 of 30 Days To More Sales - The Bundle That Raised Order Value Without Another Customer

You do not always need more customers to make more money.

Sometimes you need to give the customer who is already shopping a good reason to buy a little more.

That sounds simple.

But this is where I see product businesses get bundles wrong all the time.

They take three products.

Put them together.

Knock a few dollars off.

Call it a bundle.

And then wonder why nobody buys it.

We’ve done versions of this in our own businesses too.

The products made sense together to us because we already knew what every product did.

But the customer still had to figure out why she needed all of them.

That was the problem.

The bundle made sense to the business. It didn’t necessarily make sense to the customer.

Once we started thinking about the bundle around what the customer was actually trying to accomplish, the offer became a whole lot easier to understand.

And that’s what we’re talking about in Day 27 of 30 Days to More Sales.

Because a good bundle is not just more stuff for less money.

It should make the buying decision easier and give the customer a clear reason to put more in the cart.

IN THIS EPISODE, YOU’LL HEAR:

Why putting several products together doesn’t automatically create a good bundle
What we learned from bundles that made sense to us but made the customer do too much thinking
Why the best bundles start with the customer instead of excess inventory
How a bundle can increase order value without finding another customer
Why the biggest discount isn’t necessarily what makes a bundle attractive
How I think about which products naturally belong together
Why your best-selling product can be a strong place to start
The mistake to avoid before you spend time creating listings, photos, and graphics

YOUR ONE CLEAR NEXT STEP

Look at your best-selling product and ask:

What would make this purchase feel more complete for the customer?

Don’t build the bundle yet.

Don’t decide the discount yet.

And don’t start making graphics.

Just identify one bundle idea that feels useful from the customer’s point of view.

Then use the episode and today’s worksheet to decide whether the idea actually works.

GET THE FREE DOWNLOAD

The Better Bundle Builder

I created The Better Bundle Builder to help you take one bundle idea and work through it before you spend time creating the offer.

It includes a completed example so you can see how I think through a bundle, plus a blank worksheet where you can build your own, check the numbers, and make sure the offer is clear enough for the customer to understand quickly.

Get The Better Bundle Builder FREE here.

When you join, you’ll get access to all 30 FREE downloads that go along with the 30 Days to More Sales series.