Episode 65 - Day 21 of 30 Days To More Sales - Build Your Weekly CEO Hour
Oct 02, 2026
Your week does not need another to-do list.
It needs a meeting with the owner.
Not the person answering email.
Not the person checking orders.
Not the person trying to figure out why the label printer has chosen violence again.
The owner.
Paul and I have had plenty of weeks where we worked constantly and still felt behind on the things that mattered most.
Orders needed attention.
A supplier needed an answer.
A team member had a question.
An ad report looked strange.
A customer problem got more complicated than expected.
We were solving real problems.
But the work that shouted first kept choosing the week for us.
And one problem in particular kept coming back.
We would fix the immediate version, move on, and then it would show up again wearing a slightly different outfit.
That’s what we’re talking about in Day 21 of 30 Days to More Sales.
Because sometimes you’re not too busy to make the important decision.
You just haven’t protected a place for that decision to happen.
IN THIS EPISODE, YOU’LL HEAR:
- Why a full week doesn’t necessarily mean you worked on the right things
- What Paul and I learned when the same problem kept coming back
- Why urgent work is so good at taking over your calendar
- The difference between daily work and owner-level work
- Why your CEO Hour is not another staff meeting
- The simple weekly rhythm I use to look at the whole business
- How reviewing a few useful numbers can change what you work on next
- Why preventing one repeated problem may save more time than another productivity trick
YOUR ONE CLEAR NEXT STEP
Put one 60-minute CEO Hour on your calendar.
Then schedule it at the same time for the next four weeks.
Hold the first one within the next seven days.
Your job during that hour is not to clean up your inbox or reorganize your project board.
It’s to look at what happened, look at the numbers, make the owner decision that keeps getting pushed aside, and decide what deserves the business’s attention next.
Don’t spend two weeks building the perfect system.
A plain page you actually use every week is far more valuable than a beautiful dashboard nobody opens.
GET THE FREE DOWNLOAD
Weekly CEO Hour Agenda
I created the Weekly CEO Hour Agenda so you don’t have to figure out what to do with that hour once you finally protect it.
You’ll see a completed example first, then get a simple weekly page to help you look back, review your key numbers, make one owner decision, choose your priority, and make the following week easier.
Get the Weekly CEO Hour Agenda FREE here.
When you join, you’ll get access to all 30 FREE downloads that go along with the 30 Days to More Sales series.
30 DAYS TO MORE SALES
This is Day 21 of 30 Days to More Sales.
For 30 days, we’re looking at one place your product business could be losing sales and giving you one clear next step to fix it.
One problem. One fix. One clear next step.
Find all Product Biz Made Easy episodes here.
COMING NEXT
Day 22: Decide What Only You Should Be Doing
Tomorrow, we’re looking at the work that still belongs on your plate as the owner and the work the business needs to stop bringing back to you.
Because being able to do something doesn’t automatically mean you should still be the person doing it.
And if everything still depends on you, the business can only grow as far as your own time allows.
MORE FROM ME
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One problem. One fix. One clear next step.
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