Episode 61 - Day 17 of 30 Days To More Sales - How to Price Products for Profit

How to Price Products for Profit — Not Just RevenueYou can sell out and still lose money.

A sold-out product can be a financial emergency wearing a very cute label.

That sounds dramatic, but I’ve seen how easily it happens.

The product sells.

Customers like it.

Reviews are good.

Everybody is busy packing orders.

And from the outside, it looks like a huge success.

But if the price only covers the cost of making or buying the product and forgets about everything else that happens after the sale, more orders don’t necessarily fix the problem.

They can actually make the leak bigger.

That’s what we’re talking about in Day 17 of 30 Days to More Sales.

Because the question isn’t only:

Will customers pay this price?

We also have to ask:

Can the business afford to sell it at this price?

IN THIS EPISODE, YOU’LL HEAR:

Why selling out doesn’t automatically mean a product is profitable
How a popular product can keep everyone busy while leaving too little money behind
Why product or manufacturing cost is only the beginning of the pricing conversation
The additional costs product-business owners often forget to include
Why the same product can perform very differently depending on where you sell it
How Amazon, Shopify, Walmart.com, TikTok Shop, Etsy, and wholesale can create different costs
Why discounts, returns, shipping, advertising, and fees can completely change the picture
What to do when you don’t know one of your numbers yet

YOUR ONE CLEAR NEXT STEP

Choose one proven product and one sales channel.

Don’t try to analyze your entire catalog today.

Take the regular selling price and look at everything that follows that sale.

What does it cost to make or buy the product?

What does it cost to get it to you?

What happens when you package it, fulfill it, ship it, advertise it, sell it through a platform, discount it, or deal with returns?

Then ask:

What does one sale actually leave behind?

And if you’re missing a number, don’t pretend the cost is zero.

Mark it missing and find it.

A missing number is better than an invisible one.

GET THE FREE DOWNLOAD

What One Sale Really Leaves

I created the What One Sale Really Leaves worksheet so you can do the math on one real product without trying to hold all the costs in your head.

It includes a completed example, the costs to check, reminders for different sales channels, and a place to compare what the same product leaves behind depending on where you sell it.

Get the What One Sale Really Leaves Worksheet FREE here.

When you join, you’ll get access to all 30 FREE downloads that go along with the 30 Days to More Sales series.

30 DAYS TO MORE SALES

This is Day 17 of 30 Days to More Sales.

For 30 days, we’re looking at one place your product business could be losing sales and giving you one clear next step to fix it.

One problem. One fix. One clear next step.

Find all Product Biz Made Easy episodes here.

COMING NEXT

Day 18: Which Products Actually Make You Money?

Tomorrow, we’re comparing products.

Because your bestseller, your highest-revenue product, and the product putting the most useful money back into the business may not be the same product.

And that can completely change which one deserves your attention.