She Thought She Needed More Traffic. She Didn’t. 

One business owner came into our conversation already knowing what she thought she needed.

More traffic.

More people on the website. More eyes on the product. More chances to make a sale.

That sounds pretty reasonable, doesn’t it?

But when we opened one real buying path on her phone and followed it like a customer, we found something completely different.

People were already getting there.

They were getting stuck after the click.

More traffic wasn’t going to fix the problem. It was going to send more people into the same problem and make the leak more expensive.  

That’s what we’re talking about in Day 5 of 30 Days to More Sales.

Before you spend another dollar on ads, add another platform, or work harder to get more eyeballs on your products, I want you to know where the customers you already have are getting stuck.

Because more traffic makes whatever is already happening bigger.

If your sales path is working, that can be a great thing.

If it isn’t, you may just be paying to lose more people.  

IN THIS EPISODE, YOU’LL HEAR:

• Why slow sales don’t automatically mean you need more traffic
• What happened when we followed one customer’s real buying path on a phone
• Why I want you to start where the customer actually starts
• The four checkpoints I use to find where a sale may be breaking down
• Why the first problem isn’t always your homepage, ads, or traffic source
• How mobile shopping can expose problems you don’t notice from your computer
• Why more traffic can actually make a conversion problem more expensive
• How to find the first no instead of trying to fix everything at once

YOUR ONE CLEAR NEXT STEP

Choose one product you’re currently trying to sell and one real place customers are coming from.

Then follow that exact path yourself on your phone.

Don’t try to audit your entire business.

Your job is simply to figure out:

Where does the sale first stop moving?

In the episode, I’ll walk you through the four checkpoints I use and show you how to identify the first place that needs your attention.  

GET THE FREE DOWNLOAD

Product Business Sales Leak Toolkit

If you’re not sure whether your real problem is traffic, your product page, trust, checkout, your offer, or something else, start here.

The toolkit gives you a quick scorecard and simple tools to help you find where your business may actually be losing sales before you spend more money trying to bring in more customers.

Get the Product Business Sales Leak Toolkit FREE at BeckyJAnderson.com.

30 DAYS TO MORE SALES

This is Day 5 of 30 Days to More Sales.

For 30 days, we’re looking at one place your product business could be losing sales and giving you one clear next step to fix it.

One problem. One fix. One clear next step.

COMING NEXT

Day 6: The Sale Looked Great — Until We Saw What We Kept

The orders came in.

The sales number looked good.

But when we looked at what the business actually kept after the promotion, it told a very different story.

Tomorrow, we’re talking about why a promotion can look successful on the sales report and still cost you more than you think.  

MORE FROM ME

Visit BeckyJAnderson.com for the podcast, free downloads, and ways to work with me.

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One problem. One fix. One clear next step.