How to Build Trust With First-Time Ecommerce Customers

A repeat customer could see a picture of one of our products, click buy, and be done.

A brand-new customer could look at the exact same product and have four questions before she ever got close to buying.

Does it come ready to use?

Where do I use it?

What exactly comes in the order?

What happens if I choose the wrong one?

Same product.

Two completely different sales conversations.

That’s what we’re talking about in Day 14 of 30 Days to More Sales.

Because your repeat customer has a whole little file on your business already sitting in her head.

She knows what ordering from you feels like. She knows what to expect when the package arrives. She knows whether your directions make sense. She probably knows what happens if she has a problem.

Your first-time customer knows none of that.

And sometimes we’re asking her to buy while leaving her to fill in way too many blanks on her own.

IN THIS EPISODE, YOU’LL HEAR:

Why repeat customers and first-time customers need different things from your marketing
What customer questions taught us about the information we were leaving out
Why several small unanswered questions can add up to one big reason not to buy
What a new customer needs to understand before she feels comfortable placing that first order
Why information you already have may be hiding in the wrong place
How to put answers closer to the moment the customer actually needs them
What this looks like on Amazon, Shopify, Walmart.com, TikTok Shop, and Etsy
Why building trust doesn’t require redesigning your entire website

YOUR ONE CLEAR NEXT STEP

Choose one product that brings new customers into your business.

Then look at the buying experience like someone who has never ordered from you before.

What would she still be wondering?

What information are you assuming she already knows?

And what would help her feel more comfortable taking that first step?

Don’t try to answer every possible question today.

Find the biggest trust gap that could make a good first-time customer hesitate and fix that one first.

GET THE FREE DOWNLOAD

Day 14: Build Trust With First-Time Ecommerce Customers

I created the Day 14 trust check to help you look at your business through the eyes of someone who has never bought from you before.

You’ll check the areas that can quietly create doubt, identify the biggest trust gap in your buying experience, and decide what proof or information needs to be easier for a new customer to find.

Get the Day 14 Trust Check FREE here.

When you join, you’ll get access to all 30 FREE downloads that go along with the 30 Days to More Sales series.