You can do all the work to earn the click and lose the sale one second later with the page you send her to. 

We did.

We sent an email about one product for one very specific problem.

The customer clicked.

Then we dropped her on a page full of products and basically said:

Good luck. It’s in here somewhere.

That wasn’t our plan, of course.

The email was good. The page was good.

The problem was that they weren’t doing a good job together.

The email started one conversation.

The page started a new one.

And that’s what we’re talking about in Day 13 of 30 Days to More Sales.

Because when someone clicks for one clear reason, the next page shouldn’t make her figure out what you meant all over again.

IN THIS EPISODE, YOU’LL HEAR:

• How a good marketing message and a good landing page can still lose the sale
• What happened when we finally looked at our email and landing page side by side
• Why the page after the click needs to continue the same conversation
• The places where the handoff from marketing to product page commonly breaks
• Why sending customers to a general collection page can create unnecessary work
• How the first message, proof, and call to action need to support the reason she clicked
• How to use this same idea with Amazon, Shopify, Walmart.com, TikTok Shop, and Etsy
• Why you may not need another campaign at all

YOUR ONE CLEAR NEXT STEP

Choose one live piece of marketing.

It could be an email, ad, social post, video, or marketplace message.

Click it exactly like your customer would.

Then look at the page that opens.

Does it feel like the conversation continued?

Or does the customer have to hunt for the product, benefit, or offer she just clicked to see?

Find the first place the message stops matching and fix that one thing.

Don’t rebuild the entire funnel today.

Just make the next step make sense.

GET THE FREE DOWNLOAD

Day 13: Click-to-Page Match Check

I created the Click-to-Page Match Check to help you put your marketing message and the page it leads to side by side and see where the handoff breaks.

You’ll get a completed example, the common places the message can fall apart, and a simple check you can use with your own email, ad, video, social post, or marketplace listing.

Get the Day 13 Click-to-Page Match Check FREE here.

When you join, you’ll get access to all 30 FREE downloads that go along with the 30 Days to More Sales series.

30 DAYS TO MORE SALES

This is Day 13 of 30 Days to More Sales.

For 30 days, we’re looking at one place your product business could be losing sales and giving you one clear next step to fix it.

One problem. One fix. One clear next step.

Find all Product Biz Made Easy episodes here.

COMING NEXT

Day 14: We Were Talking to New Customers Like They Already Knew Us

Tomorrow, we’re talking about the difference between a repeat customer and someone buying from you for the very first time.

Your repeat customer already knows what ordering from you feels like.

Your new customer doesn’t.

She isn’t only deciding whether she wants the product.

She’s also deciding whether she trusts your business enough to place that first order.

MORE FROM ME

Visit Product Biz Made Easy

Follow me on Instagram

LISTEN & FOLLOW

Don’t miss the rest of the 30 Days to More Sales series.

Listen and follow Product Biz Made Easy on Apple Podcasts

Listen and follow Product Biz Made Easy on Spotify

Watch Product Biz Made Easy on YouTube

If the show is helping you, I’d love it if you’d leave a rating or review. It helps more product-business owners find the podcast.

One problem. One fix. One clear next step.